We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase.
On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of site visitors used the demo, and of those who had tried it, 24% went on to purchase.
The beauty of online sales is the ease of experimentation. We are currently testing the price elasticity of demand, and look forward to sharing lessons from that in a future post.