Would you buy a used car from this man? Yes I must have heard that quip a thousand times, but I just thought it was a joke. Until yesterday.
A couple of weeks ago the sales via one of our websites suddenly accelerated. I initially put it down to the New Year effect of people returning to work after Xmas (that product sells mostly to small businesses). But the trend continued. The sales rate has outstripped anything that I have ever seen in the past. So I dig into the analytics. Traffic is up, but only slightly. There’s increasing interest from the Indonesian market, but US sales are also up. Bingo – there it is – our conversion rate of visitors into sales has virtually doubled to 8.2%. Wow! But why?
To cut a long story short, a couple of weeks ago I set my gravatar on WordPress. To the non-nerd that means that all the comments that I leave on almost any website anywhere in the world, now have a small photo of my happy smiling face beside them. Including on that sales site. Whilst I cannot be entirely certain, it appears that the addition of my face alongside my comments has encouraged more visitors to buy from me. Many more. There’s now a human face that they trust behind all the text and technology.
Just think how many sales I have missed by not having a quality photo. Are you missing opportunities too?
Even if you don’t live in nerd-land yourself, I highly recommend that you ensure that your own digital footprint presents the image that you want. Have you Googled yourself and seen the images it finds? What does your LinkedIn photo look like? If you want a digital cosmetic upgrade and you’re based in Sydney, Australia, then go see my friend Nina Beilby. She took the picture of me that skyrocketed sales, and she could sure do the same for you. She’s very affordable and based at a major transport hub.
No, don’t buy a used car from this man, but please don’t waste another unseen opportunity. After all, you never get a second chance to make a first impression. And in the digital world most of the judges are unseen and unknown to you, there are literally millions of them, and it’s 24×7.