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Blog

Gravatars are for your business today, not just nerds.

By Ben Ramsden on January 30, 2015

Gravatars are for your business today, not just nerds.

Would you buy a used car from this man? Yes I must have heard that quip a thousand times, but I just thought it was a joke. Until yesterday. A couple of weeks ago the sales via one of our websites suddenly accelerated. I initially put it down to the New Year effect of people […]

What is Business Strategy and why invest in it?

By Ben Ramsden on January 3, 2015

What is Business Strategy and why invest in it?

A great Business Strategy will enable you to seize new opportunities and unleash superior performance. This short video explains the ‘what’ and ‘why’.

Special – eggs discounted by 1c

By Ben Ramsden on December 10, 2014

Special – eggs discounted by 1c

The end of summer sees tree leaves turning yellow. At our local supermarket the price tags on the shelves turn yellow on a daily basis. Yellow means special – look at me – hey this is great. But your intrepid correspondent has discovered that all is not what it seems. After our right-brain sensory channel […]

Transform online sales revenue with ‘try before you buy’

By Ben Ramsden on November 14, 2014

Transform online sales revenue with ‘try before you buy’

We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase. On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of […]

How much Klout do you have?

By Ben Ramsden on October 20, 2014

How much Klout do you have?

He walked into the American Airlines lounge at JFK airport in New York and showed the receptionist something on his phone. With a smile and a greeting he was welcomed. Nothing amazing about that eh? This wasn’t some sort of online ticketing app. Our traveller was demonstrating his level of social media influence to gain […]

Can corporates Growth Hack?

By Ben Ramsden on August 29, 2014

Can corporates Growth Hack?

We learned afterwards that he had suffered a cardiac arrest. All we knew at the time was that we had a patient not breathing, with no pulse, and and a large crowd of anxious onlookers, one of whom was his wife. We must have practiced CPR hundreds of times, but this time it was for […]

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