Would you buy a used car from this man? Yes I must have heard that quip a thousand times, but I just thought it was a joke. Until yesterday. A couple of weeks ago the sales via one of our websites suddenly accelerated. I initially put it down to the New Year effect of people […]
What is Business Strategy and why invest in it?
A great Business Strategy will enable you to seize new opportunities and unleash superior performance. This short video explains the ‘what’ and ‘why’.
Special – eggs discounted by 1c
The end of summer sees tree leaves turning yellow. At our local supermarket the price tags on the shelves turn yellow on a daily basis. Yellow means special – look at me – hey this is great. But your intrepid correspondent has discovered that all is not what it seems. After our right-brain sensory channel […]
Transform online sales revenue with ‘try before you buy’
We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase. On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of […]
How much Klout do you have?
He walked into the American Airlines lounge at JFK airport in New York and showed the receptionist something on his phone. With a smile and a greeting he was welcomed. Nothing amazing about that eh? This wasn’t some sort of online ticketing app. Our traveller was demonstrating his level of social media influence to gain […]
Can corporates Growth Hack?
We learned afterwards that he had suffered a cardiac arrest. All we knew at the time was that we had a patient not breathing, with no pulse, and and a large crowd of anxious onlookers, one of whom was his wife. We must have practiced CPR hundreds of times, but this time it was for […]