1. There is a chasm between zero and 1 customers
One customer means that they have found you, seen value in your offer and made a purchase. If there is one then there can be another, and another, and another…
Zero means….?
2. Learn from experts, but don’t believe them
Devour the knowledge and experience of others. Just remember that it’s what they have seen work. Your customers will be different.
It either works or if doesn’t. If it does then do more. If it doesn’t then change it.
3. Customers value their email address more than their money
Money is like water, it comes and goes, fast and silently. An email address in the wrong hands means unwanted intrusion and time forever lost decluttering inboxes.
Transact or not. Build the relationship BUT cut the blah.
4. Resumes are completely and utterly irrelevant
Nobody except you and old fashioned recruiters are interested in what you have done. People who live life looking into the rear view mirror rarely change the world.
Focus on the value you will unleash for clients. Make sure you absolutely can, will and do.
5. Customers want the result not the service
Why did the chicken cross the road? Because it wanted to get to the other side!
Sell the other side, not the road crossing.
Hint: you will need a completely fresh perspective if you live in a city full of traffic lights.
6. Manage your energy, not your time
Time is linear, can be scheduled, and is measured everywhere. Energy peaks and troughs. An awesome 5 minutes can outperform a dull afternoon.
Value comes from energy, not time. Which are you managing?