What are Commercial Fundamentals?
It’s the business equivalent of a healthy lifestyle! It covers the myriad of money making business disciplines. For example, market positioning, pricing, commercial strategy and the business model are all Commercial Fundamentals.
Symtoms of issues with Commercial Fundamentals can include:
- Financial results stop improving
- Working hours increasing for the same results
- Regularly reacting to competitor actions
- Business getting difficult and not so fun to work in
- Customer acquisition and retention costs increasing
- Internal disagreements or indecision about future business direction
- Increased staff turnover
Mensard will give an objective independent view of your Commercial Fundamentals, and what to do about them, if anything.