We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase. On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of […]
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How much Klout do you have?
He walked into the American Airlines lounge at JFK airport in New York and showed the receptionist something on his phone. With a smile and a greeting he was welcomed. Nothing amazing about that eh? This wasn’t some sort of online ticketing app. Our traveller was demonstrating his level of social media influence to gain […]
Can corporates Growth Hack?
We learned afterwards that he had suffered a cardiac arrest. All we knew at the time was that we had a patient not breathing, with no pulse, and and a large crowd of anxious onlookers, one of whom was his wife. We must have practiced CPR hundreds of times, but this time it was for […]
How to top the shortlist in government tenders
It was one of those moments when I realised that my greatest strength was also my greatest weakness. “I can’t believe how well you simplify things!”, I said. “I can’t believe how well you complicate things!”, he replied. And it wasn’t just me. Over the preceding days we had both read and evaluated many tenders. […]
Slashing routine admin is remarkably easy
We all knew it was mess. Every year the club would email application forms to members. They would then print, complete, attach a cheque, put in an envelope and mail back – sometime over the following days, weeks or months; if at all. The cheques were banked, except for the odd one that was rejected. […]
5 tactics for leading reform in the public sector
You’ve seen it on the news thousands of time. “Government criticised for failing / cutting / changing X”. No wonder government is so slow! Change is painful, status quo feels safe and easy by comparison. I have just finished an 8 month assignment in a major government reform program. These are the top 5 tactics […]