You want to make a compelling case to senior management to support your business transformation proposal. Here is a template for writing a killer document. Some considerations before you put finger to keyboard Call to action Begin with the end in mind*. Who is the audience for your document, and what do you want them […]
Would you buy a used car from this man? Yes I must have heard that quip a thousand times, but I just thought it was a joke. Until yesterday. A couple of weeks ago the sales via one of our websites suddenly accelerated. I initially put it down to the New Year effect of people […]
A great Business Strategy will enable you to seize new opportunities and unleash superior performance. This short video explains the ‘what’ and ‘why’.
The end of summer sees tree leaves turning yellow. At our local supermarket the price tags on the shelves turn yellow on a daily basis. Yellow means special – look at me – hey this is great. But your intrepid correspondent has discovered that all is not what it seems. After our right-brain sensory channel […]
We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase. On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of […]
He walked into the American Airlines lounge at JFK airport in New York and showed the receptionist something on his phone. With a smile and a greeting he was welcomed. Nothing amazing about that eh? This wasn’t some sort of online ticketing app. Our traveller was demonstrating his level of social media influence to gain […]