A great Business Strategy will enable you to seize new opportunities and unleash superior performance. This short video explains the ‘what’ and ‘why’.
The end of summer sees tree leaves turning yellow. At our local supermarket the price tags on the shelves turn yellow on a daily basis. Yellow means special – look at me – hey this is great. But your intrepid correspondent has discovered that all is not what it seems. After our right-brain sensory channel […]
We increased our sales conversion rate from 1.7% to 5.3%. That’s the percentage of visitors to our online software sales website that make a paid purchase. On 15th September we introduced a new ‘try before you buy’ software demo on that website, and its sales performance transformed virtually overnight. In the following month 22% of […]
He walked into the American Airlines lounge at JFK airport in New York and showed the receptionist something on his phone. With a smile and a greeting he was welcomed. Nothing amazing about that eh? This wasn’t some sort of online ticketing app. Our traveller was demonstrating his level of social media influence to gain […]
We learned afterwards that he had suffered a cardiac arrest. All we knew at the time was that we had a patient not breathing, with no pulse, and and a large crowd of anxious onlookers, one of whom was his wife. We must have practiced CPR hundreds of times, but this time it was for […]
It was one of those moments when I realised that my greatest strength was also my greatest weakness. “I can’t believe how well you simplify things!”, I said. “I can’t believe how well you complicate things!”, he replied. And it wasn’t just me. Over the preceding days we had both read and evaluated many tenders. […]